why colour fades
Colour-treated hair can suffer from dull, flat colour. Daily cleansing strips the hair shaft of dye molecules and natural oils, leaving your colour looking less than luminous. Chemicals in water can also alter the tone of your colour, making blondes look green or brassy, and brunettes and reds look flat. Your colour needs serious protection from these elements to keep your hair looking radiant and healthy.
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how it works
The TRESemmé products with Advanced Colour Lock Technology keeps the dye molecules in the hair shaft, helping to reduce colour loss while cleansing and creating real colour fade protection.
Learn how to keep your hair colour looking radiant for up to 40 washes below* .
*Washing with TRESemmé Colour Revitalize Shampoo and Conditioner vs. non- conditioning shampoo
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